Accelerate Consumer Interest
Social SnapTag deals accelerate consumer interest. Marketers can offer consumers an incentive to LIKE a brand immediately. Consumers access the Deal after they LIKE the brand via the Social SnapTag engagement. Consumers can then share the deal with their friends directly from the conversation.
Smashbox entered consumers that liked the brand in a sweepstakes for a chance to win a $100 Smashbox gift bag. In addition, the first 500 participates received a Smashbox Travel Photo Finish Primer.
Nivea promoted their Facebook application with content they have exclusive rights to through their partnership with celebrity Rihanna to accelerate their campaign.
Ulta offered consumers who liked them $5 off by issuing each consumer a unique promo code
Neutrogena offered consumers $1 off Neutrogena Naturals when consumers purchased online at neutrogena.com. The brand facilitated this through an email coupon.